Using commission free ordering and digital menus.
OrderUp partnered with Monkey Sushi Toronto to help them eliminate 3rd party commission fees for their takeout orders, both on-premise and online. Before OrderUp, like many restaurants in the pandemic, they relied on 3rd party marketplace apps to drive takeout traffic, and felt the squeeze of predatory commission fees.
Adapting to New Consumer Behaviour
There’s no question that the pandemic has changed how consumers order food, but it’s also changed how they want to order food:
- 67% of consumers — and 72% of millennials — say they’re committed to supporting small businesses more than they did pre-pandemic.
- And 70% of consumers prefer to order directly from restaurants instead of a third-party application.
Monkey Sushi has also implemented OrderUp’s Online Ordering so diners are able to order pickup directly from them through their website and social media accounts. Monkey Sushi co-owner Terry Yang recognized that customers were trying to support them directly by visiting their website and placing an order, but it ended up just redirecting to a third party system, costing them tens of thousands of dollars in lost commission. Sadly, this is still the case for most restaurants across Ontario and Canada.
Furthermore, many owners may not know how much traffic their website gets monthly (find out here if you’re curious). In general, about 5% of your site traffic will convert to takeout orders.
Beyond the 0% commission, there are still benefits of using an online ordering system like OrderUp’s. People spend more when placing orders or shopping from their phones. In one study, a pizza chain reported an 18% increase in spending when orders were placed online versus over the phone.
In Monkey Sushi’s case, the average basket size is around $36 per order. Through previous providers, they would be paying anywhere from 15%-30%, sometimes over $10 of every order to a third party. Now, 100% of the order revenue goes directly to the restaurant. This allows Monkey Sushi to pass on the savings to their customers and offer incredible prices.
If your restaurant could benefit from thousands of dollars a month in savings with OrderUps online or on-premise contactless ordering solutions, get in touch.