How Promo Codes Work & How Your Restaurant Can Use Them To Drive Sales
You can now create and manage promo codes through your OrderUp merchant account to create special deals and share them with your customers. Leveraging promo codes is a great way to incentivize your guests to visit you soon, drive repeat purchases, increase total order value, and drive engagement.
How Promo Codes Work
Create alphanumeric promo codes your diners can use to redeem a discount on their food order.
They can only be applied by the paying customer at payment.
The set discount is then applied to the subtotal of items.
See the video for a quick look at the customer experience.
How to Create a Promo Code
Click through the imagery below to learn how you can make a promo code on your OrderUp Merchant account.
Tips for Promo Codes
Promo codes can be very useful to drive new business, sales and reward existing customers. We’ve outlined 4 tips on how to get the most out of your restaurant promo codes.
- Goal Setting and Testing: Set a specific target or goal with your promotional campaign. Once it’s done, revisit the results and iterate. Then test again!
- Promote it on Social Media: Social media is the most cost effective way to promote a promotion or promo code. Ensure you’re posting and letting your followers know about the offer.
- Promote it via Print: Although not as fancy as social media, printed materials that serve a purpose, can be quite effective at driving business and communicating your promotion
- Percent Off vs. $ Dollar Off Promotions: As a rule of thumb, follow the Rule of 100 when deciding between percent off and dollar off promotions. Rule of 100: If the price is $100 or more, use a dollar off promotion. If the price is under $100, use a percent off promotion.
Questions or Suggestion?
Let us know if you have any questions, suggestions or concerns around promo codes.
If you’re looking for help setting up promo codes or promotions, please send us an email. We’re more than happy to help.